Increased government labeling favored by those who consider sustainability a top priority

(The Packer)

Six out of 10 consumers who say sustainability is a top priority for them support increased government-mandated labeling for food.

According to The Packer’s Sustainability Insights survey of 550 consumers, conducted in late July, 48% of all polled support increased government-mandated label requirements, with 40% having no opinion and 12% not in support of increased label requirements.

Did you miss The Packer's 2021 Sustainable Produce Summit? Not to worry, access it here or download the complete sustainability survey. Also, read The Packer's Sustainability Insights Magazine.

By way of contrast, 63% of consumers who say sustainability is a top priority say they are in support of increased government-mandated labeling requirements. Thirty-two percent of those consumers said they have no opinion on the issue, and 5% said they were not in support of increased labeling.

For consumers who consider sustainability a top priority, 48% said produce labels provide all the information they need, with 44% indicating labels provide most of the information they need and 8% saying labels do not give the information they need.

For all consumers, 34% said current labels provide all the information they need, with 56% saying labels provide most of the information they need and 11% indicating they do not give the information they need.

 

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