Duda Farm Fresh Foods offers online product purchasing tool

Oviedo, Fla.-based Duda Farm Fresh Foods has announced the investment in an online product purchasing tool that is connected to major national retailers and grocery fulfillment companies. 

With the tool, shoppers will simply go to the product locator page on Duda’s website, then click ‘Buy Online,’ according to a news release.

“One of the most frequently asked questions we get from shoppers on social media is, ‘Where can I buy this product?’ So, a few years ago we invested in a more traditional product locator tool that solved this problem,” Nichole Towell, senior director of marketing and packaging procurement at Duda Farm Fresh Foods, said in the release. “Now, we are in the next phase of meeting consumer expectations and wanted to make it easier for people to add Dandy branded products directly to their online shopping cart.”

This new asset benefit both Duda Farm Fresh Foods and retail partners, according to the release.

The company will be investing in more marketing to bring awareness of this tool to consumers to drive traffic and ultimately increase product purchases for its retail partners, company officials said.

“At Duda Farm Fresh Foods, we are committed to innovation and forward thinking,” Sammy Duda, president of Duda Farm Fresh Foods. “This ‘buy online’ investment is just one of many ways we are responding to trends to keep consumers and our customers happy.”