Tip of the Iceberg Podcast — Holiday packaging with Vertical Roots
In this week's podcast episode, we wonder, why don't produce brands use holiday packaging like other consumer packaged goods do?
Editors Amy Sowder and Tom Karst learn from Emily Trogdon and Kurt Aken of AmplifiedAg and its Vertical Roots brand what they're doing with their lettuce packaging for the month of December only — and how it supports a greater cause of feeding people who lack access to nutritious foods.
They also explain how their company is set up, what they do and why it's important to shoppers at retail. Listen to the interview on our Tip of the Iceberg Podcast on your favorite platform for podcasts, or click below.
If you'd like to read more about this story, try this article on Produce Market Guide: Container-grown Vertical Roots’ holiday packaging, charitable giving a sign of the times.
You can also watch the video interview directly here.
