Sage Fruit to engage with Cosmic Crisp promotion

Yakima, Wash.-based Sage Fruit Co. has ample Cosmic Crisp volume and will be promoting the variety extensively through the winter and well into 2022, said Chuck Sinks, president of sales and marketing.

“This season has brought a significant increase in Cosmic Crisp volume industrywide,” Sinks said. “Over the past two years, we have introduced the Cosmic Crisp to consumers and worked to get the variety off the ground. We now have ample volume to carry it nearly year-round and look to have opportunities for retail promotions into July.” 

For the 2021-2022 apple season, Sinks said Sage Fruit will be launching a “Good Health in Hand” campaign for the marketer’s retail partners that highlights the healthy attributes of Sage fruit.

In addition, a main focus for Sage Fruit is sustainability, Sinks said.

“We are currently seeking more environmentally friendly packaging options, as well as more efficient methods for packing,” he said. “We understand that today’s consumers want to lead a more sustainable lifestyle, and they expect the companies they purchase their goods and services from to help them achieve these sustainability goals. With increased concerns over single-use plastic, as well as a heightened awareness of the availability of more sustainable options, Sage Fruit has been actively seeking alternative solutions to traditional packaging. We hope to introduce our retail partners to new options later this season.”