Crunch Time Apple Growers sees sales growth in SnapDragon and RubyFrost
SnapDragon and RubyFrost both saw their largest crops yet in 2021, and the shorter crop other varieties have experienced is providing those two varieties opportunities to get in front of new consumers, said Jessica Wells, executive director of Crunch Time Apple Growers, Lockport, N.Y.
“Our sales continue to grow, particularly with SnapDragon,” Wells said.
Crunch Time Apple Growers is a cooperative of 147 growers throughout New York State marketing SnapDragon and RubyFrost.
Crunch Time Apple Growers has seen more retailers stocking bulk apples this year compared with last season, but Wells said the majority of fruit is sold packaged, whether in totes, boxes, pouches or poly bags.
