Marie’s launches new plant-based refrigerated salad dressings

According to a 2019 Mintel study, while 2.5 percent of the population is eating a vegan or vegetarian diet, 55 percent of consumers now identify as flexitarian and 36 percent as meat eaters, both groups report actively trying to add more plant-based foods to their diets.

As consumers continue to crave delicious plant-based options, Marie’s refrigerated salad dressings proves yet again that it understands and delivers on the expectations of today’s consumers with the debut of its new plant-based line of dressings.

Marie’s plant-based is launching in four classic flavors with a twist: creamy dill ranch, smoked black pepper Caesar, Meyer lemon basil and sesame ginger vinaigrette.

“Already, Marie’s has strong household penetration in the refrigerated salad dressing category,” said Ahmad Popal, Vice President, Ventura Foods. “Marie’s is helping retailers further meet the growing consumer demand for more plant-based products. We know that consumers do not want to compromise on taste and the new Marie’s plant-based line delivers full flavor and features premium, real ingredients.”

In addition to being plant-based, all four dressing flavors are vegan, dairy-free and gluten-free. The plant-based line is packaged in 11.5-ounce recyclable PET bottles. Like other Marie’s dressings, plant-based will be stocked in the refrigerated produce section.