The Key To Your Super Bowl Of Life & Business

Think back to a time when your back was against the wall. To others, it may have looked like all hope was lost. Many would have given up, but you didn’t. You pressed on, and your persistence was paid off with success. 

Any comeback, any turnaround begins with the turnaround mindset. 

At the start of the 2021 NFL season, I heard interviews with Cincinnati Bengals quarterback, Joe Burrow, and coach Zac Taylor. Both spoke often of how they and the team had trained themselves to think when things look dire. Joe went so far as to say, “There could be 10 minutes left in the game, and we could be down 21 points, and we can still come back. We will never give up.” 

After each comeback, the resoluteness in Joe’s voice during interviews was enough to raise the hair on the back of your neck. This young man is different.

What is it about him? 

Joe may have lit the match, but the team was on fire. I interviewed dozens of turnaround CEOs as I apprenticed into consulting during the late ‘80s. I heard time and again of how leaders would talk to their employees when things looked dire. They’d say, “Folks, we can turn this around. We not only can save this company, but also we are going to grow it. We can win.” I would hear them describe how in every comeback, they plied the turnaround mindset. 

The Bengals played in the 2022 Super Bowl because the leaders on the field and sidelines never gave up. Game after game, against giants and legends, they would be knocked down and fall behind, but then, they clawed back. The team has the turnaround mindset. 

My books include the turnaround mindset theme because I believe your team should be armed with this mindset—like the Bengals have had this year. 

I will send you digital copies of my two best-selling books if you promise to share them with your entire team and ask your team members to read for one of two things: what questions or tools might best help your team acquire the turnaround mindset?

Win or lose in the Super Bowl, watch the look in Joe Burrow’s eyes. I bet much like he had in the game against Mahomes’ Chiefs, he will have the eye of the tiger. By the way, did you see the look in Mahomes’ eyes as the Chiefs were still ahead but losing ground? He looked like he was afraid of not winning—or worse, losing to the Bengals. 

Now is the time for you to decide whether you can turn around things the next time you are behind in your own Super Bowl of life.