Side Delights suggests secondary displays for Mother’s Day and Easter
https://www.freshsolutionsnet.com/serve/retailers/merchandising/
In planning for Easter and Mother’s Day promotions, Side Delights is providing potato pairings and secondary display suggestions to help increase spring holiday grocery sales.
Fresh Solutions Network, Newport Beach, Calif., is the exclusive supplier of Side Delights potatoes and onions, according to a news release.
Consumers spent $6.48 billion in 2020 and 6.32 billion in 2021 on food shopping in preparation for the Easter holiday, according to National Retail Federation studies. And this year, 83% of Americans plan to celebrate Mother’s Day, the study showed, according to the release.
As shoppers plan their spring holiday menus, retailers can help increase potato sales with secondary displays of complementary items and potato pairings.
An Idaho Potato Commission study confirmed that secondary displays positively impact potato category sales. Stores with secondary potato displays showed a 22% sales increase compared to stores with no secondary display and showed an average category growth of 2.5%, according to the release.
Learn more: About the potato commodity
“Easter and Mother’s Day are perfect holidays to celebrate with food and family, such as a BBQ and backyard Easter egg hunt, Mother’s Day brunch, or a festive family-style dinner,” said Fresh Solutions Network President and CEO Kathleen Triou said in the release. “Retailers can further increase the basket ring by pairing potatoes with complementary secondary displays this spring holiday season.”
Side Delights suggests the following pairings:
- Display pairing: Potatoes and eggs for recipes such as Mashed Potato and Egg Bites;
- Display pairing: Potatoes and meat for recipes such as Sheet Pan Baked Chicken And Potatoes With Lemon Butter Sauce; and
- Display pairing: Potatoes and herbs for recipes such as Roasted Gourmet Potatoes With Herbs.
