USHBC president Kasey Cronquist named NAMA ag association leader of the year

Kasey Cronquist, president of the U.S. Highbush Blueberry Council, is the National Agri-Marketing Association’s Ag Association Leader of the Year for 2022. 

Cronquist was recognized at an awards ceremony April 7 at the 2022 Agri-Marketing Conference in Kansas City, according to a news release.

The award, one of NAMA’s highest honors, recognizes outstanding leadership, achievement and excellence among senior executives who have made significant contributions to the agriculture industry in their roles with associations or commodity organizations, the release said.

With more than 15 years’ experience with government, association, and non-profits, Cronquist was named president of the North American Blueberry Council and the U.S. Highbush Blueberry Council in 2019. 

“It was the perfect place and time,” Jenny Pickett, NAMA CEO, said in the release. “Long-term, strategic vision is Kasey’s strength. And while the industry was riding high, new challenges demanded a bold, new vision to ensure continued growth.”

After taking the helm in 2019, Cronquist led the organization through a strategic refresh, followed by development of a new strategic plan, with a refined vision, mission and plan to make blueberries the world’s favorite fruit, the release said.
 Cronquist recognized the importance of fostering greater collaboration among all industry stakeholders and the need to unite to address challenges and opportunities that will take USHBC programs to the next level. 

The industry’s support of the changes and vision for the future were reflected in the results of the 2021 referendum, the release said. Of those who voted, 84% of producers and importers, who also represent 93% of the volume of highbush blueberries grown, were in favor of continuing the program. This represents a 10% increase in producers and importers (and 13% more volume), of those who voted in favor of USHBC in 2016, according to the release.

In 2020, USHBC launched a new overarching brand theme of Inspiring Possibilities for the industry, as well as Grab a Boost of Blue as a motivating call-to-action for consumers, the release said. Additionally, the USA Blueberries export brand was created to raise awareness of the quality and food safety assurance of U.S. grown blueberries. In June 2020, Cronquist initiated “The Business of Blueberries,” an industry podcast currently surpassing 35,000 downloads. 

“Kasey has made a tremendous impact helping the blueberry industry thrive and leading the USHBC into an exciting and successful future,” USHBC Chair Shelly Hartmann, said in the release. “His efforts have impressed blueberry growers, marketers, exporters and industry allies alike, and have become the guiding force in making blueberries the world’s favorite fruit.” 

Cronquist is also the president of the North American Blueberry Council and a member of the United Fresh Governmental Affairs Council and the International Blueberry Organization.