Gotham Greens partners with Grateful Dead on limited-edition salad

Gotham Greens partners with Grateful Dead on limited-edition salad medley.
Gotham Greens partners with Grateful Dead on limited-edition salad medley.
(Photo courtesy of Gotham Greens)

As Gotham Greens continues to expand its greenhouse footprint, the 10-year-old company has partnered with the Grateful Dead on a limited-edition packaging and marketing collaboration that celebrates their shared commitment to sustainability, community and plant-based eating, said the New York-based greenhouse grower.

The marketing collaboration reimagines Gotham Greens’ best-selling Gourmet Medley lettuce as Grateful Greens, with custom packaging featuring the band’s iconic dancing bears and a QR code that unlocks curated content, including a custom Grateful Dead playlist to make cooking in the kitchen more joyful, said Gotham Greens. For every package of Grateful Greens sold, Gotham Greens and the Grateful Dead will plant trees in partnership with Forest Nation.  Gotham Green's Grateful Greens

“Over the years, what has really stuck with me is not only the music itself but also the monumental cultural impact of the Grateful Dead community,” Viraj Puri, co-founder and CEO of Gotham Greens, said in a release. “Alongside Gotham Greens’ core commitment to the highest standards of sustainability, cultivating a meaningful community is equally important to us at every level of our company.

“As we celebrate our continued growth nationwide, it’s the perfect time to highlight our commitment to growing plants that make our consumers excited to introduce more greens into their diets and underscores our deep commitment to the communities we are a part of,” Puri continued. “Partnering with the Grateful Dead is not only incredible on a personal level but really speaks to our collective passion for preserving the earth and bringing joy back to cooking and eating plants.”

Growers at Gotham greenhouses in cities across the country have planted green and red leaf lettuce in special Grateful Dead designs to bring the partnership to life.

“The Grateful Dead champions a sense of community that has been inspirational to our values at Gotham Greens,” Jenn Frymark, chief greenhouse officer of Gotham Greens, said. “We have worked hard to build a community-minded ecosystem at Gotham Greens that creates a strong sense of camaraderie across our greenhouse locations, partnerships within the neighborhoods we operate in, and designs that respect our relationship with our planet.

“Growing is both an art and a science, and we continue to work hard to grow more with less, be inspired by nature and produce delicious greens while reducing our environmental impact,” added Frymark.

A Certified B Corporation, Gotham Greens’ sustainable farming practices allow the company to grow leafy greens and herbs year-round while conserving 300 acres of land and 270 million gallons of water annually compared to conventional farming practices, says the company. Gotham Greens further noted that its unique irrigation techniques use less than one gallon of water to grow a head of lettuce compared with up to 10 gallons used in conventional open-field farming.

“Eating your greens has never felt so great,” David Lemieux, the Grateful Dead’s archivist and legacy manager, said. “It’s not always possible to ‘think globally, act locally’ — but Gotham Greens puts this into action. I love that they grow healthy food near you in incredibly sustainable ways, so the greens don’t have to travel far to get to your plate. Just as the Grateful Dead changed so much of how things were done within the music industry, Gotham Greens is an innovator, too, in making local food possible on a grand scale.”

Grateful Greens can be found at grocery stores nationwide, including Whole Foods Market, The Kroger Co., Albertsons Cos., Sprouts Farmers Market, and more, now through September 2022. 

Gotham Greens will offer a limited number of free gift bags next month, including GothamGreens’ Grateful Greens salad, a Hedley & Bennett x Grateful Dead apron, and the Grateful Dead’s Shall We Grow Seed Bombs.

The Grateful Dead collaboration is just the first in a “new series of musical marketing partnerships featuring some of the most iconic bands and musicians that shape us and connect us to our communities,” said Gotham Greens.

 

 

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