Peak of the Market charts new direction
Winnipeg, Manitoba-based Peak of the Market has been re-established as a for-profit company and will now be known as Peak of the Market Ltd, according to a news release.
The company attributed the change to recent changes in legislation.
All Manitoba table potato and root crop Growers are unified and looking forward to continuing to proudly work together with a renewed purpose focused on exceptional quality and service, the release said.
“Peak of the Market Ltd. will continue to provide retailers and consumers with high quality, fresh produce and exceptional customer service,” Pamela Kolochuk, CEO, Peak of the Market Ltd., said in the release. “Our yellow and red diamond logo has signaled the best and freshest products for the past 80 years. That will not change. Our customers can continue to expect a terrific assortment of produce from the same group of knowledgeable Canadian Growers.”