H-E-B adding 2 larger stores in Texas

The second largest grocery chain in Texas is adding two new, larger stores in central Texas. Both stores are adding new features to the chain’s traditional format.

San Antonio, Texas-based H-E-B Grocery Co. has opened one new store in New Braunfels, and another to be built in Georgetown, according to a news release.  

The New Braunfels store is the first H-E-B location to feature a “Home by H-E-B” department and a two-story True Texas BBQ restaurant. The company plans to open more such departments inside additional locations throughout the year.

“We are thrilled to bring a new store to New Braunfels, which introduces our customers to some exciting features and departments that are firsts for our company,” Julie Bedingfield, public affairs manager at H-E-B, said in the release.

This new, 122,000-square-foot store replaces a former H-E-B location that opened in 1994. It's also larger than its predecessor, at about 40,000 square feet.

The Georgetown location, which H-E-B has already started constructing, will also be larger and include new features, including another True Texas BBQ restaurant, according to the release. 

“We are thrilled to bring a new store to Georgetown, a growing community we’ve proudly been a part of for more than 55 years,” Cathy Harm, group vice president at Central Texas at H-E-B, said in the release. “We look forward to serving this community with a larger store that offers a wide assortment of products and services.”

The Georgetown store is expected to be completed sometime in spring 2023 and will replace the former 67,000-square-foot H-E-B store, which opened in 1989. At 121,000 square feet, the new store will be 54,000 square feet larger.