Meijer expands offerings from Revolution Farms

Caledonia, Mich.-based hydroponic lettuce farm Revolution Farms is partnering with Grand Rapids-based retailer Meijer to bring local lettuce and salad greens to  262 stores across the retailer’s six-state footprint.

Products include cut, whole leaf, and whole head lettuce varieties, as well as the cut lettuce for all of the retailer’s fresh, ready-to-eat salads, according to a news release.

“Supporting local farms and carrying the freshest, most nutritious ingredients is important to us and to our customers,” Sarah Jennings, Meijer produce buyer, said in the release. “As a Michigan, family company, we are committed to being good stewards of our community by not only constantly enhancing our own sustainable practices, but also by using our shelves as a platform to promote brands that share our passion.”

Revolution Farms distributes its non-GMO lettuce to Meijer within one or two days of harvest, according to the release. Revolution Farms can grow up to 1.5 million pounds of fresh lettuce each year, according to the release.

“Food tastes better when it’s grown closer to you. Meijer is our hometown retail partner, so partnering with them to expand their local greens selection, as well as growing the lettuce for their salad kits, will help more families easily find sustainably grown, nutrient-rich greens,” John Green, founder and CEO of Revolution Farms, said in the release. “Our recent greenhouse expansion has given us the ability to grow even more lettuce varieties, as well as become a Meijer Fresh partner.”

 In addition to the Revolution Farms branded products available in the produce department of all Meijer stores, the release said Meijer and Revolution Farms are also partnering to localize and enhance the “Fresh from Meijer” salad kits, available in the retailer’s Ready-to-Eat section. Revolution Farms now grows all the lettuce for these kits, ensuring that families looking for ready-to-eat salads are also getting fresh, sustainable greens, the release said. 

Kits include varieties such as Caesar, Cobb, Harvest, Southwest and BLT salad kits, with toppings and dressing ready to assemble and eat.
 Meijer customers can find Revolution Farms branded products on shelves under three, new, whole-leaf lettuce varieties – Revolution Farms Lettuce Boats, Revolution Farms Whole Leaf Romaine, and Revolution Farms Sweet Crisp Deli Leaf, the release said. Whole head items – Revolution Farms Whole Head Living Bibb and Revolution Farms Whole Head Living Sweet Crisp – are also available at all Meijer stores.