Progressive Produce polishing its look

Keeping up with its marketing and sustainability plans, Los Angeles, Calif.-based Progressive Produce LLC has developed new packaging for its core commodities.

“As part of our sustainability plans, we're expanding our earth-friendly packaging and offering more sustainable solutions,” said Oscar Guzman, director of marketing and sales at Progressive Produce, said. “Our 100% recyclable paper packaging is available for conventional and organic potatoes.”

The company’s paper packaging comes in 1.5-pound bags for conventional and organic red, gold and medley baby potatoes. It also has 3-pound bags for organic russet, red and gold potatoes, and 5-pound bags for conventional russet, red and gold potatoes.

“Our specialty citrus packaging was updated, also,” Guzman said. “We revamped the label and brand with a sleek, simple design and bright colors to catch consumers’ attention from a distance.”

Besides the company’s latest marketing innovations, there are a few items that have had good movement recently.  

“We offer year-round supplies of organic potatoes, onions, sweet onions, asparagus, yams and citrus," Guzman said. "Some items that have done especially well over the last year include our Nature’s Bounty organic potatoes, onions and citrus.”

Over the summer months, the company is working on more marketing innovations. Guzman said he and his team are excited to see their customers face to face again at trade shows.

With all of the obstacles the industry is facing, there is one that has never gone away.

“In the produce industry, the greatest challenge is always going to be Mother Nature, especially during times of crop transitions," Guzman said. “And on top of that challenge, is making sure our customers know about the ongoing changes in crop availability.”