WP Produce leans into Florida avocados

Left to right: Christopher Gonzalez, vice president of sales for WP Produce, Desiree Pardo Morales, vice president of WP Produce and founder/CEO WP’s sister company, Tropical Fruit Box and WP Produce founder Willy Pardo.
Left to right: Christopher Gonzalez, vice president of sales for WP Produce, Desiree Pardo Morales, vice president of WP Produce and founder/CEO WP’s sister company, Tropical Fruit Box and WP Produce founder Willy Pardo.
(WP Produce)

The season for Florida-grown avocados is off to a good start, with promotable volumes available June through August.

Initial reports from growers indicate increased volumes will ship throughout the 2022 season, according to a news release, with stable prices expected, said Christopher Gonzalez, vice president of sales for Miami-based WP Produce.

The company features its Desbry brand of tropical avocados, according to the release, with supplies from Florida and the Dominican Republic.

"We’re seeing increased interest from retail and foodservice customers every year as tropical avocados gain momentum and popularity with chefs and consumers," Gonzales said in the release. "While Florida has lost some avocado production acreage to disease, housing and commercial uses, the Florida avocado industry remains strong and vibrant. We’re committed to partnering with and supporting Florida growers to meet consumer demands, retailer sales goals, and provide substantial economic returns for growers."

 

 

Latest News

World Variety highlights combo pack of dragon fruit at AWG showcase
World Variety highlights combo pack of dragon fruit at AWG showcase

With more than 1,500 options among its offerings, World Variety Produce had plenty of options to highlight at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.

AgroFresh bolsters postharvest solutions with Pace International purchase
AgroFresh bolsters postharvest solutions with Pace International purchase

The company says the acquisition will expand its postharvest portfolio and that it plans to collaborate with Valent BioSciences to develop future products to boost produce freshness.

Wonderful Citrus highlights Organic Halos, Seedless Lemons
Wonderful Citrus highlights Organic Halos, Seedless Lemons

Wonderful also promoted its No Shells pistachios, including its new Jalapeño Lime flavor, at the Associated Wholesale Grocers' seventh annual Innovation Showcase.

NGA makes marketing hire, promotes government relations staffer
NGA makes marketing hire, promotes government relations staffer

The National Grocers Association has welcomed Caroline Sar as its manager of marketing and member engagement and promoted Max Wengroff to senior manager of government relations.

Vidalia onion promotions ready to roll
Vidalia onion promotions ready to roll

With Vidalia onions soon heading to supermarket shelves, retailers have options to enhance their marketing, and the Vidalia Onion Committee and Certified Angus Beef will feature a summer grilling series on social media.

NatureSweet swings big for Little League programs
NatureSweet swings big for Little League programs

The company plans to incorporate the league’s logo into packaging and provide local leagues with snacking suggestions after being named the official snacking vegetable of Little League Baseball and Softball.