Consumers see a role in promoting sustainability 

( )

Consumers were split on who should lead and promote sustainability practices and policies, with approximately one-quarter citing consumers and the same number citing the government, according to The Packer’s recent sustainability survey. sustainability 3

When The Packer’s survey asked consumers were asked what sustainable packaging means to them, they responded:

  • Recycled: 32%
  • Compostable: 19%
  • Bio-based: 18%
  • All of the above: 50%

 

Most consumers rated sustainable packaging as at least somewhat important to them. The Packer’s survey found 33% of consumers rated sustainable packaging as extremely important, and 27% rated sustainable packaging as very important.

When asked which packaging solutions they prefer, 53% of  consumers indicated “recyclable,”, 32% indicated “biodegradable” and 15%  said “compostable."

Approximately one-third of participants report recycling primary packaging, secondary packaging, and shopping bags.

Premium or not

sustainabilityThe Packer’s survey of consumers asked how much more they were willing to pay for bio-based packaging. 

About 40% percent reported being willing to pay 5 to 10% more for bio-based packaging.

Consumer willingness to pay a premium for bio-based packaging:

  • Nothing: 29%
  • 5 to 10% premium: 40%
  • 11 to 15% premium: 19%
  • 16 to 20% premium: 6%
  • More than 20% premium: 6%

 

Half of the consumers reported sometimes making food purchasing decisions based on how the packaging was produced,  and The Packer’s survey revealed half reported feeling the current level of labeling on their food provides most of the information they need.

 

Latest News

How new research could prevent frost damage in orchards
How new research could prevent frost damage in orchards

In this podcast episode, Advanced Agriscience's Collin Juurakko shares interesting discoveries he's made about how frost crystals form and how that lead to a potential solution for tree-fruit growers across the globe.

Cool Creations previews new products at AWG show
Cool Creations previews new products at AWG show

North Kansas City, Mo.-based Cool Creations LLC had two new products to show off at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.

Dole, Fresh Express nix sale of fresh vegetables division
Dole, Fresh Express nix sale of fresh vegetables division

Following Department of Justice concerns about competition in the packaged salad market, the companies have abandoned the proposed $308 million deal.

Fresh Del Monte named to most trusted companies list
Fresh Del Monte named to most trusted companies list

Fresh Del Monte is among the honorees on the Most Trustworthy Companies in America 2024 list, recognized for a commitment to quality, sustainability and innovation in fresh produce.

Improved conditions for West Mexico produce may arrive with spring
Improved conditions for West Mexico produce may arrive with spring

West Mexico growers faced a tough fall/winter season, but distributors believe things are looking up for spring with increased supplies and more reasonable prices.

What’s next for retail foodservice: Retailers dish up insights in free webinar
What’s next for retail foodservice: Retailers dish up insights in free webinar

"Impact Retail Foodservice 2024" will gather industry experts to discuss opportunities and challenges, as well as share insights for driving growth in the year ahead in one of the hottest departments in grocery.