Pure Flavor begins construction on 40-acre greenhouse, distribution center

After tripling the company’s acreage on its home site in Leamington, Ontario over the last two years, Pure Flavor has begun construction of a new 40-acre high-tech, fully lit facility as well as a new 210,000-square-foot centralized pack house distribution center on the same site.

Half of the new greenhouse facility (20 acres) will be dedicated to supporting the company’s organic programs. 

“Our year-over-year growth has prompted us to rapidly increase our acreage and distribution network to meet the needs of both our retail and foodservice customers,” Jamie Moracci, president, said in a release. 

Pure Flavor’s organic program continues to experience significant growth with the recent addition of Organic Roma Tomatoes and Organic Cocktail Tomatoes to its line up in late 2021. With 11 different organic items available year-round, the company can now support all purchasing programs regardless of the season, according to the release. 

“The investments we are making in our infrastructure will ensure we are well positioned to continue supporting our strategic plan of not only expanding our sales reach but increasing operational efficiencies. Once completed in late fall 2022, the new centralized pack house distribution center will support the entire campus of phase 1-4 that covers 115 acres of lit greenhouse vegetable production that will be growing year-round,” Moracci added. 

From its tomato snacking series to its Aurora Bites Mini Sweet Peppers to its mini cucumbers, Pure Flavor is also at the leading edge of another key trend in organic produce: healthy snacking.

“With Pure Flavor greenhouse grown organics, consumers can have peace of mind knowing exactly how their food is grown while also enjoying consistent quality and amazing flavor,” said Tiffany Sabelli, director of sales.

Pure Flavor’s family-first organics program is also helping provide an important boost of nutrition and flavor to homes across the country, Sabelli added.

“Families — especially those with young children at home — have increased their healthy snacking habits in the past few years, a trend we expect to continue,” she said. “We’re seeing this impact organic options in a big way and are proud to grow a wide variety of organic snacking veggies year-round that have become family favorites.” 

Pure Flavor will exhibit at the Organic Produce Summit (OPS) in Monterey, Calif., on July 14. To learn more about Pure Flavor’s organic program and recent expansion, visit booth 908 at the show.