Driscoll’s hits the road in Berry Mobile

Summer is about to get sweeter in New York and Boston, as Driscoll’s sets off on its Berry Mobile Tour across the Northeastern U.S. Part of its Sweetness Worth Sharing campaign, the tour includes stops in New York and Boston, where Driscoll’s will offer free berry treats, fun photo opportunities and more, said the Watsonville, Calif.-based company.

“Driscoll’s #SweetnessWorthSharing campaign continues to build emotional brand differentiation across multiple integrated touchpoints in person, on social media, and beyond,” Jamie Bassmann, senior brand manager, Driscoll’s, said in a release. “As a multi-sensory experiential activation, the Berry Mobile Tour allows us to connect directly with our consumers in a fun and memorable way.”

Now through October, berry lovers in the Northeast can find and attend a Driscoll’s event near them. A list of tour stops is available here, and more stops will be announced. 

Free samples of berry treats, social media-worthy photo opportunities with Driscoll’s eye-catching Berry Mobile, and options to share the experience via postcard and an on-site mailbox will be available at all tour stops, the company said.

“You can’t miss the Berry Mobile and its new larger than life branded yellow and joyful berry icons,” said Haley Eicholz, brand marketing associate manager, Driscoll’s. “The Berry Mobile is sure to spark joy and help consumers create shareable memories everywhere it goes.”

The Berry Mobile Tour is the latest iteration of the Sweetness Worth Sharing campaign that Driscoll’s launched in October 2020 to bring a little bit of sweetness to consumers sheltering at home during the COVID-19 pandemic.

The campaign encouraged consumers to share the sweetest moments in their everyday lives while indulging in the taste of Driscoll’s berries or sharing small special moments with family and friends. 

Track the tour at Driscolls.com/sweetnessworthsharing/tour.