Square Roots celebrates new indoor farm partnership with Gordon Food Service

Square Roots co-Founder and Chairman Kimbal Musk (left), Gordon Food Service Regional General Manager Hans Hansen (center), and Square Roots co-Founder and CEO Tobias Peggs (right) celebrate the new Square Roots indoor farm in Kenosha, Wis.
Square Roots co-Founder and Chairman Kimbal Musk (left), Gordon Food Service Regional General Manager Hans Hansen (center), and Square Roots co-Founder and CEO Tobias Peggs (right) celebrate the new Square Roots indoor farm in Kenosha, Wis.
(Square Roots)

Indoor farming company Square Roots and Gordon Food Service held a ribbon-cutting ceremony in Kenosha, Wis., to celebrate their largest indoor farm built to date.

The move was another step in what a news release called “their shared journey to build indoor farms together across the continent.”

“Our new farm in Kenosha, built with our strategic partner Gordon Food Service, is our largest and most advanced farm yet,” Tobias Peggs, co-founder and CEO of Square Roots, said in the release. “Together, we can deliver high-quality, pesticide-free, fresh produce to local customers, all year round, often within hours of being harvested.”

By partnering with Square Roots, Gordon Food Service is delivering on the company’s intentions to make locally grown, nutritious produce available to all of its customers, Rich Wolowski, CEO of Gordon Food Service, said in the release. “With each farm, we are a step closer to our goals of locally grown and delicious food across the continent."

Located at the Gordon Food Service distribution center in Kenosha, Square Roots grows a wide variety of fresh greens, including herbs such as basil, dill, parsley and cilantro; microgreens; and salad mixes, according to the release.

Square Roots produce is available at local retail stores across Wisconsin and Illinois, including Gordon Food Service Stores, as well as Gordon Food Service customer restaurants, and on e-commerce platforms. Square Roots is addressing the $37.3 billion total packaged produce category at retail, according to the release.

The new Square Roots Kenosha farm was deployed using Square Roots’ modular, smart-farm technology platform. To manage the farm, Square Roots uses proprietary, cloud-connected software to constantly monitor and control multiple climates, enabling its farmers to grow a wide range of crops to meet local market needs.

In addition to Kenosha, Square Roots operates commercial-scale indoor farms in Michigan, New York and Ohio.

Kenosha is the largest farm Square Roots has built to date. It has the capacity to produce more than 2.4 million packages of herbs and leafy greens annually, according to the company.
 

 

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