Southeastern Grocers responds to consumer demand, launching e-commerce this fall
Winn-Dixie and Harveys shoppers will soon be three clicks away from fresh apples, bell peppers or avocados landing on their doorstep.
Parent company Southeastern Grocers is partnering with technology company DoorDash to launch online shopping and delivery from regional Winn-Dixie and Harveys stores as early as October. Curbside pickup and e-commerce from SEG’s Fresco y Más are slated to begin in early 2023, according to a news release.
This move is another indicator that retailers continue to dive headfirst into produce e-commerce, troubleshooting challenges unique to the category — such as perishable supply chains, seasonality and consistency issues — to satisfy consumer demand.
“After extensive research and listening to customer feedback, we recognized there was a need for delivery and curbside pickup options that reflected the same great prices and deals shopping in our stores provide," Andrew Nadin, Southeastern Grocer’s chief customer and digital officer, said in the release. "We believe shopping online should be an extension of shopping your local stores, and our new offering is just that. It’s a win for customers looking to save, while still enjoying the convenience of shopping from their homes or offices."
Customers will be able to shop for groceries online through the Winn-Dixie or Harveys app or website. What’s more, they’ll receive their order in two hours or less by DoorDash’s fulfillment platform, the release said.
Southeastern Grocers Inc. is a parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores and serves communities throughout Alabama, Florida, Georgia, Louisiana and Mississippi. For more information, visit www.frescoymas.com, www.harveyssupermarkets.com and www.winndixie.com.
DoorDash is a technology company connecting consumers with their local businesses in 27 countries across the globe. Founded in 2013, DoorDash is building infrastructure for local commerce, enabling merchants to thrive in the convenience economy and deliver goods to consumers in their community. For more information, visit www.doordash.com.
