Sponsored by Well-Pict: BERRIES ON THE BACK BURNER?
Well, move those little guys “back” up front! Berry season may be winding down, but Well•Pict Berries berry season is still going strong—and will be next month and the month after and, well, let’s just say your customers will be feasting on our Strawberry Tempura With Ginger-Chocolate Sauce and sipping our Raspberries Champagne Mojitos on New Year’s Eve! Year-round strawberries and raspberries mean not only year-round deliciousness for your shoppers, but year-round berry displays as well. Keep shoppers engaged and informed by creating topical displays that are as fresh as the berries you’re displaying!
Placing our strawberries and raspberries alongside your other fall and winter fruit can remind shoppers that they don’t have to stop incorporating fresh berries into their meals just because swimsuits and floaties have been folded up and put away. Images or models of Thanksgiving cornucopias with strawberries and raspberries nestled alongside grapes, oranges, and apples can nudge your shoppers toward incorporating “summer” berries into their fall and winter menus. A great place to start is our Digital Retail Kit. Inside, you’ll find ideas and inspo for every member of your team—from social media to merchandising!
As each new season approaches, start brainstorming recipes and displays that meld traditional concepts of that season with the best attributes of strawberries and raspberries…it may take some extra time, but the extra interest and sales will be worth it! Looking for a few specific ideas? Our Vegan Cauliflower Pakora With Raspberry-Apple Chutney is an aromatic, warming dish; our Stuffed French Toast With 3-Berry Compote is a hearty breakfast made for chilly mornings. In terms of displays, think snowmen with raspberry eyes or jack-o’-lanterns with crooked strawberry teeth. Have fun and get creative! Your shoppers will be dipping Well•Pict strawberries in their hot cocoa in no time.
