Kroger seeks private-brand supplier submissions for first Our Brands Innovation Summit
Cincinnati-based The Kroger Co. is launching its Our Brands Innovation Summit, a program to enhance and speed up the selection of private brand items sold across the Kroger Family of Cos. The program is open to store-brand suppliers of food, drinks, packaging and more, according to a news release.
The summit furthers the mission of Kroger’s Our Brands portfolio by partnering with select suppliers to provide innovative items that meet current and future market trends and uplift the company’s brand promise, to be “Fresh for Everyone.”
Through Oct. 31, suppliers can apply for the opportunity to participate in virtual meetings with Kroger buyers. The meetings will be Jan. 24-26, on the virtual meeting platform ECRM Connect.
Related news: Kroger reveals first-quarter financial results — including fresh program.
“At Kroger, we’re constantly innovating, studying customer data and working to stay ahead of trends so we can provide customers with the highest quality products they’re looking for at affordable prices,” Kroger Our Brands vice president Juan De Paoli. “By inviting private brand suppliers to apply for this opportunity, we’re confident we will find fresh ideas and innovative products to expand our portfolio of offerings and support the growth of new businesses we bring into our supplier network.”
Kroger welcomes suppliers in all categories.
To apply and learn more about the Kroger Our Brands Innovation Summit, visit this website.
