Mission Produce launches 'Here For Good' campaign in celebration of 40-year anniversary
Mission Produce Inc. has announced the launch of its 2023 campaign, “Here for Good,” a global celebration of the company’s 40th anniversary through a year of good works to positively impact its workforce, communities and environment.
“The ‘Here for Good’ campaign is our commitment to celebrating the good we stand for on a global scale,” Steve Barnard, CEO and founder of the Oxnard, Calif.-based company, said in a news release. “Since 1983, Mission Produce has been ‘here for good’ — the good of our workforce, the good of our communities and the good of the environment. And in line with our 40-year history, we’re here for the long run.”
The company’s teams across North America, South America and Europe plan to participate in Mission’s year-long campaign, the release said.
Anticipated events include workplace health and wellness efforts, community development activities, and environmental acts of service, company officials said.
“In honor of Mission Produce’s 40-year anniversary, we are leveraging our far-reaching global presence to have a positive impact around the world,” Tim Bulow, president and chief operating officer, said in the release. “We are embracing our strong company values and drive for responsible growth to promote good in various forms. Our nutrient-dense avocados and mangos promote consumer health, while our efforts in the workplace, on our farms and throughout our surrounding communities aim to benefit the totality of our global footprint.”
“Mission has remained rooted in honesty, respect and loyalty since our humble beginnings,” Barnard said in the release. “The company began with a 35-foot office trailer and a pickup truck. Now our business spans 25 countries, our network includes 12 distribution centers and counting, and we’re farming more than 14,000 acres globally. Thanks to the hard work of the nearly 3,000 people in our Mission Produce family, in fiscal 2022 we sold more than 580 million pounds of avocados. Our impact has significantly grown, and we’re using that impact to give back to those involved in our mission to lead the avocado industry forward.”
The company’s 40th anniversary is on June 1, 2023. Follow the campaign on social media with the hashtag #HereForGood. For more information, contact Marketing@MissionProduce.com.
