Lidl launches private-label produce line
Lidl is launching a private-label produce line called Peak Harvest, which will raise funds for Children’s Miracle Network Hospitals in January.
For each purchase of Peak Harvest products throughout the month, Lidl will donate 1% of retail sales to CMN Hospitals, up to $250,000, according to a news release. The funds will benefit 18 designated member children’s hospitals in Lidl’s markets along the East Coast.
Peak Harvest is a new brand of fresh fruits and vegetables available exclusively at Lidl U.S. stores. It includes more than 50 popular products, such as apples, tomatoes, mushrooms and lettuce, as well as ready-to-eat salads.
About Lidl
In 1973, the first modern Lidl location opened in Ludwigshafen, Germany. Now Lidl operates more than 12,000 stores and is active in 32 countries, first establishing its U.S. headquarters in Arlington County, Va., in 2015.
Learn more: Lidl U.S. on Produce Market Guide
The retailer sells its products in more than 170 stores across Georgia, South Carolina, North Carolina, Virginia, Maryland, Washington, D.C., Pennsylvania, Delaware, New Jersey and New York.
Healthy eating
The product launch and fundraising campaign aim to bring awareness to healthy eating and its ability to change children’s health.
“Peak Harvest is a produce line that supports healthy eating by making it affordable for our customers,” Lidl U.S. Chief Product Officer Stefan Schwarz said in the release. “We could not imagine a better way to launch this new produce line than by fundraising together with Children’s Miracle Network Hospitals to support healthy eating initiatives across their network of children’s hospitals along the East Coast. The roadmap to healthy living always begins with a healthy diet.”
Peak Harvest products are now available exclusively in more than 175 Lidl U.S. stores. This fundraising campaign continues through Jan. 31.
For the children
Children’s Miracle Network Hospitals raises funds for 170 children’s hospitals that support the health of 10 million kids each year across the U.S. and Canada. Donations go to local hospitals to fund critical lifesaving treatments and health care services, along with innovative research, vital pediatric medical equipment, child-life services that put kids’ and families’ minds at ease during difficult hospital stays, and financial assistance for families who could not otherwise afford these health services.
