Naturipe Farms kicks off ‘FeBLUEary’ to mark start of peak blueberry import season
Naturipe Farms has launched its sixth-annual ‘FeBLUEary’ campaign with strong promotable volumes of its proprietary blueberry varieties.
The robust start to blueberries’ peak import season is beginning with blueberries from Naturipe’s Peruvian, Mexican and Chilean growing regions, according to a news release.
“We are so excited to see the fruits of our growers’ labor. They’ve well earned their reputation for growing high-quality and delicious berries year after year,” Jim Roberts, Naturipe Farms president of sales, said in the release. “Their dedication and commitment means retailers and shoppers are able to enjoy flavorful blueberries all year long. This first peak of the 2023 import season is an exciting time for Naturipe as we supply our exceptional proprietary varieties of the superfruit to grocery stores nationwide.”
Naturipe expects promotable volumes of its organic and conventional varieties in the beginning of the year through March, with the largest quantities in February.
The large volume means retailers can promote blueberries this season with different pack-size options, according to the release. Pint-size packs are great for snacking, while some families prefer the larger 18-ounce clamshells, the company said.
Naturipe said retailers should also spotlight the superfruit’s health benefits, as they are full of antioxidants, high in manganese and a great source of fiber.
The Salinas, Calif.-based grower-shipper also anticipates a strong crop from California, Georgia and Florida this spring.
Naturipe can offer high-quality blueberries to consumers year-round because of its Globally Local program, which has a network of family growers throughout the U.S. and the world who provide product during their season, according to the release. Improved shelf life for retail customers and higher-quality berries for shoppers is being provided by using the Blueberry Express, which can ship fresh blueberries to the U.S. in significantly less time, the company said.
“Between considerable volumes, a new shipping service, and delicious varieties, we are excited to relaunch our FeBLUEary campaign this year,” Roberts said in the release. “This is the start of what’s expected to be a strong year for blueberry growth, delivering retailers and consumers a tasty berry that’s packed with heart-healthy benefits.”