Pure Flavor continues expansion by acquiring Cervini Farms C5

Pure Flavor has added to its expanding portfolio of greenhouses and distribution centers with the acquisition of Cervini Farms C5 in Leamington, Ontario.

“The addition of the Cervini Farms C5 location was an opportunity to strengthen our strategic footprint. Increasing our owned acreage helps facilitate our growth alongside our grower partners and supports our need of scaling up our operations to drive efficiencies. We are excited to add them to our Pure Flavor family,” President Jamie Moracci said in a news release.

The Cervini Farms C5 facility is adjacent to Pure Flavor’s home farm in Leamington, creating a 350-acre Pure Flavor flagship campus, according to the release. The company said its strategic investments are focused on solidifying its future as an industry leader.

“Our company leadership’s ability to recognize and analyze strategic acquisition opportunities continues to breathe enthusiasm into greater expansion possibilities,” Jeff Moracci, Pure Flavor chief financial officer and partner, said in the release.

“The acquisition of the Cervini Farms C5 location was a competitive process which drew much interest from the industry; yet in the end our group demonstrated an ability to transact this deal in an efficient, transparent, and authentic manner,” he continued. “Pure Flavor’s ability to successfully navigate through the process demonstrates the company’s capabilities to effectively capitalize on investment opportunities. As a family-operated business, Pure Flavor fully embraced the opportunity to acquire additional acreage and the resources associated with the operation to not only preserve jobs but also create even more economic opportunities across all its facilities in the region.”

In the past 60 days, Pure Flavor also completed the construction of the company’s new Phase 4, 40-acre organic greenhouse and 210,000-square-foot centralized packhouse and distribution center in Leamington. The addition of 115 acres of greenhouse production this year will ensure an even greater supply of products year-round for Pure Flavor’s retail and foodservice customers throughout North America, according to the release.

“These are exciting times for our company and our employees. We will continue to evaluate strategic opportunities to scale up in a mindful way to fuel our growth,” Jamie Moracci said in the release. 

Pure Flavor said it is on a significant growth path to support its increased demand for fresh, greenhouse-grown fruits and vegetables year-round. Expansion plans beyond the Cervini Farms C5 location and DeTemporada Farms acquisitions are ongoing to develop more region-specific facilities as well as explore new product opportunities, according to the release.

Pure Flavor said it continues to lead extensive recruitment drives at all its facilities to help support its expansion.