Second EverCrisp apple season off to a strong start, says grower

Washington-based fruit producer Superfresh Growers has reported a strong second season for the up-and-coming apple variety, bred from Honeycrisp and Fiji for its sweetness and ability to hold freshness.
Washington-based fruit producer Superfresh Growers has reported a strong second season for the up-and-coming apple variety, bred from Honeycrisp and Fiji for its sweetness and ability to hold freshness.
(Photo courtesy of Superfresh Growers)

Evercrisp apple
EverCrisp apple
(Photo courtesy Superfresh Growers)

Northwest fruit grower Superfresh Growers is reporting a strong second year growing EverCrisp apples.

Started in the Midwest, EverCrisp was bred from Honeycrisp and Fiji to hold its freshness and sweetness and offer a crunchy, sweet and juice bite, according to a news release.

According to Nielson data, EverCrisp is outperforming the apple category, up 26% in dollars and 27% in volume. Heavily promoted across the U.S., one-third of January sales came from promotions, according to the release.

Related news: Cosmic Crisp sales trending strong

EverCrisp has a solid retail focus across the Coastal, Mountain West, and South Central regions, according to the release. Packaging options for the apple varietal include bulk, pouch and poly bags.

Tags

Apples Northwest (U.S.) Produce Marketing
 

Latest News

Industry
RaboResearch looks for delay in rate cuts
RaboResearch looks for delay in rate cuts

Concerns about inflation have shifted Rabobank’s forecast of the first Federal Reserve rate cut this year from June to September, with the number of cuts projected to decrease.

Tom Karst
Retail
Vallarta Supermarkets to reopen renovated California store
Vallarta Supermarkets to reopen renovated California store

After months of restoration, the Delano, Calif., store is set for a grand reopening May 1, featuring festivities to go along with a fresh look and enhanced shopping experience.

Aaron Gonzalez
Packer Tech
Roamer Transport improves efficiency with Lynx Fleet telematics solution
Roamer Transport improves efficiency with Lynx Fleet telematics solution

The company, which hauls fresh and frozen food, has adopted Carrier Transicold’s Lynx Fleet telematics solution across its 39-trailer fleet.

The Packer Staff
Produce Crops
Proposed rule would increase assessment rate for South Texas onions
Proposed rule would increase assessment rate for South Texas onions

A proposed rule from the USDA would implement a recommendation from the South Texas Onion Committee to increase the assessment rate by 3 cents.

The Packer Staff
Sustainability
A look at regenerative ag in the specialty crop industry
A look at regenerative ag in the specialty crop industry

Ali Cox, CEO and founder of Noble West, an agriculture marketing consultancy, shares how specialty crop growers are currently using regenerative ag, its benefits and its potential for the future.

Christina Herrick
Retail
Shuman Farms partners with Food Lion and Royal Food Service to kickoff Vidalia onion shipping
Shuman Farms partners with Food Lion and Royal Food Service to kickoff Vidalia onion shipping

Shuman Farms inaugurates the Vidalia onion season with the first shipment from Cobbtown, Ga., partnering with Food Lion and Royal Food Service for widespread distribution across the U.S. and Canada.

Aaron Gonzalez
View More