Industry expert now representing Yo Quiero brands
Yo Quiero’s new brand representative is well known in the packaged guacamole and avocado category, according to a news release.
The Texas-based avocado, guacamole and dip company said Kristyn Lawson brings a wealth of experience, a commitment to excellence and a passion for brands to the role.
Lawson says she is excited to represent Yo Quiero (Fresh Innovations LLC).
“They have a creative culinary team that focuses on bringing innovation to the avocado and refrigerated dip categories. Not to mention, their commitment to customer service is unparalleled,” Lawson said in the release. “They work side-by-side with retailers and listen to their needs and respond accordingly. It’s an amazing organization!
“I have greatly admired the work of the entire Fresh Innovations team for the innovative products they continue to bring to market,” she continued. “These creative products have outstanding flavor and quality and provide a high-level excitement and engagement within the refrigerated dip category.”
“Kristyn has a great retail following and we are excited for her to get started,” Jay Alley, vice president and co-owner of Fresh Innovations, said in the release.”
Lawson started her career at Marie’s Salad Dressings, where she was instrumental in making Marie’s the No. 1 selling dressing on the West Coast, according to the release, and she later helped launched brands such as Good Foods, led the sales team at Yucatan Foods and developed the Cabo Fresh brand.
