Measure to Improve LLC earns B Corp certification

Sustainability consulting firm Measure to Improve LLC has earned B Corporation (B Corp) certification.

B Corp certification is a verification process administered by the nonprofit B Lab and measures a company’s social and environmental performance, according to a news release. To become a certified B Corp, companies undergo a rigorous review of the impact of their operations and business model on their workers, customers, communities and environment, the release said.

“In early 2022, we set out a goal to become a certified B Corp so we could demonstrate to our clients and the produce industry that we walk the talk when it comes to creating a positive impact in our community and that we understand what it means to go through a certification process,” Nikki Cossio, founder and CEO of MTI, said in the release. “B Corp is comprehensive, and the process encouraged us to upgrade and formalize several of our operational systems, which will help us provide strong, consistent services as the company expands. MTI has always worked for the betterment of the produce industry, planet, and community. We are delighted to have that formally recognized through the B Corp certification.”

Lori Taylor, founder and CEO of The Produce Moms, was quick to congratulate MTI based on The Produce Moms' own certification in April 2022, the release said. 

“It’s always a thrill to learn about another leader and brand joining the B Corp community,” Taylor said in the release. “Nikki is my mentor on all things sustainability, and I credit her in my passion for B Corp certification. Measure to Improve is well positioned to be a leader in this esteemed global community.”

The certification assessment showed MTI scored high in making changes within its companies to achieve sustainability, the release said. MTI also received high scores for how it nurtures and cares for staff, according to the release.

The B Corp certification assessment also recognized MTI’s contributions to the community, the release said, both in terms of the dollars donated to charities aligned with the company’s mission, the hours of expertise that staff donates to related industry associations working on sustainability, and volunteer hours that team members work in their communities.

MTI is joining a network of 6,000 B Corps in 80 countries and 150 industries worldwide, including other companies in the fresh produce industry such as Bonduelle Fresh America and The Produce Moms.