Fresh Del Monte and 'Kung Fu Panda' kick off new collaboration

The strategic partnership with DreamWorks Animation to cross-promote the animated franchise will help encourage kids to eat more fruits and vegetables, says Fresh Del Monte.
The strategic partnership with DreamWorks Animation to cross-promote the animated franchise will help encourage kids to eat more fruits and vegetables, says Fresh Del Monte.
(Photo courtesy Fresh Del Monte)

Florida-based Fresh Del Monte is launching a creative collaboration with “Kung Fu Panda: The Dragon Knight" encouraging kids to eat more fruits and veggies.

The animated series, now streaming on Netflix, was created by DreamWorks Animation and follows the success of the Fresh Del Monte and DreamWorks series “Jurassic World: Camp Cretaceous” global promotion in 2021, according to a news release.

“We are excited to once again to partner with DreamWorks Animation to cross promote the prestigious Kung Fu Panda franchise this spring,” Pablo Rivero, vice president of marketing in North America for Fresh Del Monte, said in the release.

Related news: Fresh Del Monte Produce Inc. reports sales gain for fourth quarter

“At Fresh Del Monte, we seek strategic brand partnerships like with the Kung Fu Panda franchise to help encourage kids to eat more fruits and vegetables. We look forward to another successful partnership and getting more fruits and vegetables in kids’ hands across the United States and Canada,” Rivero said in the release.

Through this franchise collaboration, Fresh Del Monte will add playful character graphics to select product packaging, available to consumers nationwide throughout March and April.

Consumers will also can enter a sweepstakes for an experience at Universal Studios Hollywood in Los Angeles and check out a Kung Fu Panda-themed ride. Shoppers can enter by scanning QR codes found on produce tags and stickers or visiting FreshDelMonteFun.com to play a trivia game.

Participating Fresh Del Monte produce items include:

  • Del Monte Gold pineapple.
  • Honeyglow pineapple.
  • Del Monte bananas.

 

Fresh Del Monte

 

Latest News

Sage Fruit at AWG showcase: Strong apple promotions available now
Sage Fruit at AWG showcase: Strong apple promotions available now

Sage Fruit Co. had good news for retail attendees at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.

Sustainable California Initiative charts progress in ag sustainability and equity
Sustainable California Initiative charts progress in ag sustainability and equity

GrubMarket says its initiative made strides in 2023, including the planting of 100,000-plus trees and aiding farmers in organic transition.

Oppy hits the slopes with competitive skier partnership
Oppy hits the slopes with competitive skier partnership

Ski-cross athlete Emeline Bennett will share food tips, highlights and more through Oppy’s social media channels.

World Variety highlights combo pack of dragon fruit at AWG showcase
World Variety highlights combo pack of dragon fruit at AWG showcase

With more than 1,500 options among its offerings, World Variety Produce had plenty of options to highlight at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.

AgroFresh bolsters postharvest solutions with Pace International purchase
AgroFresh bolsters postharvest solutions with Pace International purchase

The company says the acquisition will expand its postharvest portfolio and that it plans to collaborate with Valent BioSciences to develop future products to boost produce freshness.

Wonderful Citrus highlights Organic Halos, Seedless Lemons
Wonderful Citrus highlights Organic Halos, Seedless Lemons

Wonderful also promoted its No Shells pistachios, including its new Jalapeño Lime flavor, at the Associated Wholesale Grocers' seventh annual Innovation Showcase.