Giumarra highlights Lemonade variety

Carlos Marquez, sales account manager for Giumarra, Ventura, Calif., and Kristina Lorusso, business development manager for Giumarra, Los Angeles, attended the Associated Wholesale Grocers Innovation Showcase in Overland Park, Kan. Although the variety was sold out at the time of the show, Giumarra showed its POS merchandising bins for the proprietary Lemonade apple variety.
Carlos Marquez, sales account manager for Giumarra, Ventura, Calif., and Kristina Lorusso, business development manager for Giumarra, Los Angeles, attended the Associated Wholesale Grocers Innovation Showcase in Overland Park, Kan. Although the variety was sold out at the time of the show, Giumarra showed its POS merchandising bins for the proprietary Lemonade apple variety.
(The Packer)

OVERLAND PARK, Kan. — The Giumarra Cos. highlighted its proprietary Lemonade apple variety at the 2023 AWG Innovation Showcase.

Giumarra sources the Lemonade apple variety in Washington state and Pennsylvania in the U.S, says Kristina Lorusso, business development manager for Giumarra, Los Angeles.

The 2022 Lemonade apple harvest in the U.S. was a big enough crop to sell but was already gone by March, she said. There will be a gap before imports from New Zealand begin in May for the summer season.

“We anticipate for this next [2023-24] season, the domestic harvest will carry us through the whole 52 weeks,” she said.

The Lemonade apple has been marketed by Giumarra for about four years.

“It is a popular item for us, and so that's why we bought the rights to it, because we wanted to be having the proprietary variety,” she said. “We’re putting some really beautiful merchandising behind it,” she said.  “The response at the AWG show has been fantastic.

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