California Rodeo Salinas to host FIRA USA 2023

Agtech, farm robotics and growers are coming together this April for a traveling ag roadshow that spotlights farm innovations.
Agtech, farm robotics and growers are coming together this April for a traveling ag roadshow that spotlights farm innovations.
(Photo: Jackson Photography, Adobe Stock)

California Rodeo Salinas will be a hub of agricultural innovation this spring as the site of FIRA USA 2023.

The three-day will gather the agtech automation community for a showcase of the latest robotic farming solutions, along with exhibitions, presentations, discussions and networking opportunities, according to a news release.

Following the inaugural event in Fresno, several organizations are hosting a traveling event throughout the state, including French nonprofit association GOFAR; Western Growers; and the VINE/University of California, Agriculture and Natural Resources.

“We found a willing audience on both sides — startups enjoyed being part of a focused event where most of the attendees were looking for their type of solution, and growers were also interested in attending a show that focused on one type of solution,” Western Growers Vice President of Innovation Walt Duflock said in the release.

The Salinas rodeo grounds will allow attendees to navigate between theater-style presentations, exhibitors and live demonstrations.

"Our aim is to create a favorable environment that facilitates seamless interaction between growers, innovators, and the latest advancements in robotic farming technology," Gabriel Youtsey, chief innovation officer at UC-ANR, said in the release.

On April 27, FIRA USA will be open for attendees to:

  • Register for events.

  • Submit a pitch to the startup pitch sessions with venture capitalists and investors.

  • Submit an abstract to the project research competition that will be presented during an R&D spotlight.

More information and event registration is available at the FIRA USA website.

 

 

 

Latest News

How new research could prevent frost damage in orchards
How new research could prevent frost damage in orchards

In this podcast episode, Advanced Agriscience's Collin Juurakko shares interesting discoveries he's made about how frost crystals form and how that lead to a potential solution for tree-fruit growers across the globe.

Cool Creations previews new products at AWG show
Cool Creations previews new products at AWG show

North Kansas City, Mo.-based Cool Creations LLC had two new products to show off at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.

Dole, Fresh Express nix sale of fresh vegetables division
Dole, Fresh Express nix sale of fresh vegetables division

Following Department of Justice concerns about competition in the packaged salad market, the companies have abandoned the proposed $308 million deal.

Fresh Del Monte named to most trusted companies list
Fresh Del Monte named to most trusted companies list

Fresh Del Monte is among the honorees on the Most Trustworthy Companies in America 2024 list, recognized for a commitment to quality, sustainability and innovation in fresh produce.

Improved conditions for West Mexico produce may arrive with spring
Improved conditions for West Mexico produce may arrive with spring

West Mexico growers faced a tough fall/winter season, but distributors believe things are looking up for spring with increased supplies and more reasonable prices.

What’s next for retail foodservice: Retailers dish up insights in free webinar
What’s next for retail foodservice: Retailers dish up insights in free webinar

"Impact Retail Foodservice 2024" will gather industry experts to discuss opportunities and challenges, as well as share insights for driving growth in the year ahead in one of the hottest departments in grocery.