Dole adds 5 flavor varieties to Chopped Salad Kit line
Dole Fresh Vegetables has added five flavor varieties to its Dole Chopped Salad Kit product line, along with new packaging intended to further connect with customers.
The new kits — Roadhouse BBQ, Chophouse Crunch, Hibachi Miso, Everything Caesar and Crunchy Taco — were expected to be on supermarket shelves nationally by mid-April, according to a news release. Dole said the offerings “amplify the brand’s reputation for pairing Dole lettuces and vegetables with differentiated toppings and unique dressings in new, inspired ways to encourage healthier eating to increase vegetable consumption.”
Along with new flavors, the kits’ packaging features new design to “deepen Dole’s resonance with salad customers, especially Millennial and Gen Z salad users, designed to delight foodies and casual consumers alike with eye-catching photography and improved flavor and ingredient communication,” the company said.
“This new look is a result of extensive consumer research to direct and validate the design,” David Austin, vice president of product innovation, said in the release. “The new packaging is a bolder, more contemporary stand-out design featuring a larger window to spotlight freshness, quality, and diversity of ingredients.”
“Our strategy is to create the most unique, compelling salad kit flavor varieties in the industry, and then work with our retail partners to make it easy for salad consumers to shop and choose Dole,” Austin continued. “These new Chopped Salad Kit flavors were developed through an extensive R&D process to deliver the popular flavors salad users are seeking and to validate those flavors to ensure they meet customer expectations.”
The new flavor varieties include, according to the release:
- Dole Everything Caesar Chopped Kit: This fresh twist on the classic Caesar salad adds a nutritious boost of chopped kale and broccoli as well as garlic crouton crumbles, shredded Parmesan cheese and a savory Everything Seasoning. Toss with Dole’s creamy Caesar dressing.
- Dole Crunchy Taco Chopped Kit: This is inspired by the rich, robust flavors of birria-style tacos, blending creamy thick-cut cheddar and cheesy tortilla chips and strips with Dole’s Savory Smoky Birria Taco dressing.
- Dole Roadhouse BBQ Chopped Kit: This salad is inspired by the tastes of a traditional Texas-style roadhouse, including crispy onion strings, crispy dillies, chopped greens and Dole’s richly seasoned Smokey Mesquite BBQ dressing.
- Dole Chophouse Crunch Chopped! Salad Kit: A tasty twist on fine-dining cuisine, the Chophouse Crunch salad is a blend of hearty greens, crispy onion strings, crispy corn and sliced smokehouse almonds. Toss with Dole’s rich and creamy Chophouse dressing.
- Dole Hibachi Miso Chopped Kit: The Hibachi Miso salad captures the flavors of a Japanese hibachi restaurant with its vibrant mix of tastes and textures, including crunchy cashews, sliced almonds, crispy wonton strips and the savory sesame flavors of Dole’s Japanese Miso dressing.
For all Dole vegetable and fruit products plus recipes and nutritional resources, visit www.dole.com and Dole’s Facebook, Instagram, Twitter and Pinterest pages. Contact a Dole sales representative for product details or to place an order of new Dole Chopped Kits or other Dole products.
