Positioning can make ‘Cinco de Mango’ a retail success
Placement is key to ensuring consistent mango movement in the produce department, says the Orlando, Fla.-based National Mango Board.
That can be especially true for Cinco de Mayo — or “Cinco de Mango,” as the mango board refers to the holiday.
“Positioning mangoes adjacent to citrus pulls the category away from the exotic set and helps establish a semi-permanent placement within the produce department,” said Tammy Wiard, senior retail marketing manager for the mango board.
“Secondary placement of mangoes provides the opportunity to merchandise them in an unexpected area, like the bakery or meat and seafood department, which drives impulse sales,” she added.
As May 5 approaches, retailers also can merchandise mangoes next to avocados to boost sales and play off of the pairing of the two fruits in traditional Mexican foods, like guacamole and mango salsa, she said.
The National Mango Board offers POS inserts to showcase mangoes for Cinco de Mango and year-round, Wiard said.
