Ocean Spray and Hershey launch new partnership

Ocean Spray Cranberries Inc. is partnering with The Hershey Co. for a line of sweet treats made from real fruit.

The new snack line features Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites, according to a news release. The products come in multiserve resealable pouches in both 5 ounces and 8 ounces, the release said.

“What better way to build our snack portfolio than to partner with Hershey’s, the No. 1 milk chocolate brand in the U.S., offering our consumers the ultimate snack to evolve the dried fruit category,” Monisha Dabek, Ocean Spray chief commercial officer, USA, said in the release. “It’s important for us to create products that are made from real fruit, innovating how we feature the cranberry in a variety of flavor combinations for year-round snacking and sweet treats for the whole family.”

Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites are joining Ocean Spray’s existing snack, Greek Yogurt Dipped Cranberry Bites, and will be available in select stores across the U.S. including Walmart, Publix and regional grocery stores, according to the release.