Kelby Sullivan tapped as Braga Fresh’s next director of sales

The produce veteran is bringing fresh produce and sales experience from Costco, Amazon and Bonduelle Fresh Americas to her new role leading sales at the California-based leafy greens grower.
The produce veteran is bringing fresh produce and sales experience from Costco, Amazon and Bonduelle Fresh Americas to her new role leading sales at the California-based leafy greens grower.
(Photo courtesy Braga Fresh)

Braga Fresh, a leafy greens and vegetable grower and parent company to Josie’s Organics based in Soledad, Calif., has named Kelby Sullivan as its new director of sales.

Sullivan joins Braga Fresh with 18 years’ experience in the club channel and fresh produce business, according to a news release. She was most recently the director of national sales at Bonduelle Fresh Americas and previously spent time at Amazon and 13 years at Costco in inventory management and buying.

“Kelby has strong leadership skills, a great merchandising background and a proven track record of customer service,” Braga Fresh Chief Operating Office Colby Pereira said in the release.

Sullivan’s sales and management capabilities will be instrumental to Braga Fresh’s future growth and success, Pereira added.

Related news: Braga Fresh shares update on its regenerative farming trials

As director of sales, Sullivan's focus areas include growing key retail partnerships, maintaining and developing programs, collaborating on innovation and category management and providing next level service to corporate and regional teams, according to the release. 

 

Latest News

Where will artificial intelligence take the produce industry?
Where will artificial intelligence take the produce industry?

From yield forecasting to plant and weed identification, experts say the future is endless for the integration of artificial intelligence.

Florida Tomato Exchange responds to Mexican tomato exporter lawsuit
Florida Tomato Exchange responds to Mexican tomato exporter lawsuit

The organization that represents Florida tomato growers says the tomato suspension agreements are ineffective and that dumping still continues.

Mango market continues to expand
Mango market continues to expand

Despite supply challenges, the mango market continues to grow, says Dan Spellman, director of marketing for the National Mango Board.

What lies ahead for U.S.-Mexico tomato agreement?
What lies ahead for U.S.-Mexico tomato agreement?

It’s no surprise that the education session on the tomato suspension agreement at this year's Viva Fresh Expo was a packed house, given the extensive discussion recently over its future.

Clean Works disinfects produce with waterless food safety technology
Clean Works disinfects produce with waterless food safety technology

The company says its process uses vaporized hydrogen peroxide, ozone and ultraviolet light to eliminate up to 99.99% of pathogens, addressing global food safety challenges across industries.

Grubhub expands marketplace with Mercato partnership
Grubhub expands marketplace with Mercato partnership

The move will expand the Grubhub Marketplace to include over 950 independent grocery stores nationwide.