Strawberry consumption grows while imports surge

Strawberry per capita consumption is climbing.
Strawberry per capita consumption is climbing.
(Photo: Daniel Vincek, Adobe Stock)

Strawberry consumption continues to surge, according to data from the USDA.

Retail per capita availability of strawberries has grown from 5.3 pounds in 2016 to 6.7 pounds in 2021, according to the USDA.

Both domestic and import supplies of strawberries have increased in the past two decades, but the growth of imports has been much stronger.

The USDA estimates that domestic strawberry output increased from 1.77 billion pounds in 2016 to 2.17 billion pounds in 2021, a gain of 23% in that five-year period.

At the same time, imports of strawberries increased 43% from 2016 to 2021, rising from 365 million pounds in 2016 to 521 million pounds in 2021.

As a percent of the total strawberry supply in the U.S., the USDA reports that imports accounted for 19% of the total supply in 2021, up from 17% in 2016 and up from just 7% in 2000.

The peak month for domestic strawberry availability in 2022 was May, when shipments accounted for 15% of the total annual supply. Other top months for strawberry shipments include June (14%), April (11%), July (11%) and March (9%). The month with the smallest domestic shipments in 2022 was December, when just 3% of the domestic annual volume was shipped, according to USDA truck shipment data for conventional fruit.

Imported strawberry volume, dominated by Mexico, is active year-round. However, the top months for strawberry imports were February (18% of total annual volume), March (18%), January (16%) and April (14%). The smallest import volumes were recorded in August and September, which both accounted for less than 1% of the total imported annual volume.

According to the USDA retail report, the top weeks for strawberry promotions in 2022 were:

  • May 6: 15,447 stores promoting at an average price of $1.92.
  • July 1: 14,485 stores promoting at an average price of $1.65.
  • Feb. 25: 12,036 stores promoting at an average price of $1.85.
  • Feb. 11: 11,668 stores promoting at an average price of $2.13.
  • March 11: 11,482 stores promoting at an average price of $2.15.
  • July 29: 11,463 stores promoting at an average price of $1.73.
  • July 15: 11,040 stores promoting at an average price of $1.62.
     

 

Latest News

Bland Farms sees Gold Rush for Vidalia onion promotions
Bland Farms sees Gold Rush for Vidalia onion promotions

Glennville, Ga.-based Bland Farms is expecting a strong crop of Vidalia onions this year to go along with its Gold Rush promotional campaign.

How new research could prevent frost damage in orchards
How new research could prevent frost damage in orchards

In this podcast episode, Advanced Agriscience's Collin Juurakko shares interesting discoveries he's made about how frost crystals form and how that led to a potential solution for tree-fruit growers across the globe.

Cool Creations previews new products at AWG show
Cool Creations previews new products at AWG show

North Kansas City, Mo.-based Cool Creations LLC had two new products to show off at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.

Dole, Fresh Express nix sale of fresh vegetables division
Dole, Fresh Express nix sale of fresh vegetables division

Following Department of Justice concerns about competition in the packaged salad market, the companies have abandoned the proposed $308 million deal.

Fresh Del Monte named to most trusted companies list
Fresh Del Monte named to most trusted companies list

Fresh Del Monte is among the honorees on the Most Trustworthy Companies in America 2024 list, recognized for a commitment to quality, sustainability and innovation in fresh produce.

Improved conditions for West Mexico produce may arrive with spring
Improved conditions for West Mexico produce may arrive with spring

West Mexico growers faced a tough fall/winter season, but distributors believe things are looking up for spring with increased supplies and more reasonable prices.