Tomra Food appoints new head of sales for Tomra Fresh Food business

Belgium-based Tomra Food has appointed Peter Lamb as vice president and head of sales for Tomra Fresh Food.

Lamb joins Tomra Food with wide-ranging international experience as a senior executive in the manufacturing and commercial sectors, according to a news release.

Most recently, Lamb was CEO of the Packaging Products Co., which serves the food, beverage and dairy industries in the Middle East, Africa and Europe, the release said. Before that, Lamb was managing director in the Asia Pacific region for DS Smith, a British multinational packaging business, according to the release.

Based at Tomra Fresh Food’s headquarters in Auckland, New Zealand, Lamb will travel extensively to meet Tomra’s sales teams and customers around the world, the release said.

“Since Tomra Food reorganized into the Tomra Fresh Food and Tomra Processed Food business areas two years ago, we have never stopped looking for ways to strengthen our customer support. Peter’s appointment is the latest step in that process,” Paul Slupecki, senior vice president, head of Tomra Fresh Food, said in the release. “Peter joins Tomra with great experience in leading transformation and growth, both in established and emerging markets. For Tomra, he will help identify and activate new sales opportunities. For Tomra’s customers, he will help more packhouses optimize their operations with the industry’s best sorting, grading, peeling, analytical and packing technologies.”