Growers harvest first crop of Ruby Rush grapes this month

Sun World is launching a new red grape brand named Ruby Rush and reports growers from the U.S., Italy, Spain and Israel are harvesting the new variety this July.
Sun World is launching a new red grape brand named Ruby Rush and reports growers from the U.S., Italy, Spain and Israel are harvesting the new variety this July.
(Photo courtesy Sun World )

July just got a lot juicier. Bakersfield, Calif.-based Sun World is launching its new, red seedless grape brand, named Ruby Rush, with licensed growers reported to be harvesting Ruby Rush grapes this month in the U.S., Italy, Spain and Israel, according to a news release.

What's more, the new varietal brand will be used to identify a range of similar red seedless grape varieties, the first of which is called sugrafiftythree, said the release.

“[The sugrafiftythree grape variety] offers Sun World growers around the world a sustainable red grape with natural color development, better yields, less input cost and great post-harvest attributes,” Sun World’s Table Grape Breeder, Paola Barba, said in the release. “The initial variety sold under the ruby rush brand is a ‘new generation’ red grape that is expected to be an ideal replacement for traditional early-season red seedless grapes like flame seedless and other red varieties throughout the season.” 

Related news: Fresh Trends 2023: Yes, grapes are popular — how that breaks down by consumer segments

Currently, Ruby Rush brand grapes can be sourced from the U.S., Spain, Italy and Israel with additional vineyards being prepared by Sun World licensees in another ten countries, according to the release. 

The new variety is versatile, VP of Marketing, Jennifer Sanchez, said in the release.

“[Ruby Rush grapes are an] easy treat during the day or paired with your favorite cheeses on a party platter or even frozen as part of an indulgent dessert. Not to mention, their juicy, alluring shine makes for a beautiful addition to any plated experience,” Sanchez said.

To support the launch, Sun World has developed a full suite of branded retail marketing materials splashed with vibrant red, white, and green coloring that includes branded packaging, point of sale materials, brand seal for private label packaging and print and digital ad templates, according to the release.

 

Latest News

Bland Farms sees Gold Rush for Vidalia onion promotions
Bland Farms sees Gold Rush for Vidalia onion promotions

Glennville, Ga.-based Bland Farms is expecting a strong crop of Vidalia onions this year to go along with its Gold Rush promotional campaign.

How new research could prevent frost damage in orchards
How new research could prevent frost damage in orchards

In this podcast episode, Advanced Agriscience's Collin Juurakko shares interesting discoveries he's made about how frost crystals form and how that led to a potential solution for tree-fruit growers across the globe.

Cool Creations previews new products at AWG show
Cool Creations previews new products at AWG show

North Kansas City, Mo.-based Cool Creations LLC had two new products to show off at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.

Dole, Fresh Express nix sale of fresh vegetables division
Dole, Fresh Express nix sale of fresh vegetables division

Following Department of Justice concerns about competition in the packaged salad market, the companies have abandoned the proposed $308 million deal.

Fresh Del Monte named to most trusted companies list
Fresh Del Monte named to most trusted companies list

Fresh Del Monte is among the honorees on the Most Trustworthy Companies in America 2024 list, recognized for a commitment to quality, sustainability and innovation in fresh produce.

Improved conditions for West Mexico produce may arrive with spring
Improved conditions for West Mexico produce may arrive with spring

West Mexico growers faced a tough fall/winter season, but distributors believe things are looking up for spring with increased supplies and more reasonable prices.