Seen on Social: Watching for watermelon content
Editor's Note: This story was published in PMG magazine. To read the digital issues, visit PMG's Digital Editions page.
We’ve got melon on the brain, and so does the hive mind of social media.
These watermelon posts caught our attention. Learn. Imitate.
Produce Queen delivers the glamour that’s missing in produce farming and retail, starting with her likeness on her seedless watermelon PLU stickers. We know you all work hard, but don't we all need a little sparkle now and then?
The royalty here is Charlotte Cutler, who founded the company that delivers fresh produce, including watermelon and pineapple, as well as dried fruit. A fitness coach and produce-themed clothing seller too, Cutler models for shoots that look like a cross between a Vogue fashion spread and a fruit advertisement.
This provocative Produce Queen is showing the world how sexy our wholesome products are. And we’re not sorry about it.
Find it: @ProduceQueen
The National Watermelon Promotion Board (a likely choice for one of these platforms) does a great job regularly sharing posts, from weekly market reports to conference photos.
This weekly market report post has four slides, each with detailed graphs and charts. So helpful.
It’s also right on brand for Linkedin, the most professional of the networking platforms.
Find it: National Watermelon Promotion Board
Mind Your Melon is more watermelon-adjacent, as it’s about that melon we all have upstairs. The focus is on mental health in agriculture and beyond, with the goal of inspiring healthier minds through proactive lifestyles.
The organization was founded by Marshal Sewell of Bayer Vegetable Seeds. It’s his proactive way to help others after he lost his father to suicide when he was a teen living on the Florida family farm.
We love his sometimes raw posts and believe in the importance of discussing mental health in an industry that prides itself in self-sufficiency. We all need a little help sometime.
Find it: @mindurmelon
