Public relations firm adds ag focus
Independently owned public relations firm 5W Public Relations has launch a dedicated farmer, grower and agriculture practice within its Consumer Division.
The New York City-based practice will work with growers, brands and industry associations across the farming and growing space, including producers of products delivered fresh to consumers as well as prepackaged and dry goods, according to a news release. It will also support businesses in the fresh floral and floral delivery space.
The launch follows the division's work for clients including Wenatchee, Wash.-based tree fruit grower-shipper Stemilt Growers and Sisters Rice, a sustainable producer of organic and natural rice products, and aligns with consumers' and retailers' growing demands for transparency in the farming and agriculture industry, according to the release.
"As consumers increasingly want to know where their food is coming from and how it's being produced, there is a huge opportunity for brands to speak directly to them," 5WPR co-CEO Dara A. Busch said in the release. "We see tremendous value in partnering with growers, brands and associations in this space to bring their stories to market, helping their audiences understand the process behind the products, and providing them with the confidence that the brands they are choosing to purchase for themselves and their families are ones they can trust."
5W Public Relations' Consumer Division works with brands and businesses across the consumer space on programs that span corporate communications, consumer programs, influencer and media relations, crisis support and digital marketing services through its wholly owned agency, HOW, the release said.
