Keystone Fruit Marketing kicks off Eastern apple season
Apples and autumn go hand in hand and Keystone Fruit Marketing, a division of grower-packer-shipper Progressive Produce, has been all about apples for decades.
Keystone is currently partnering with growers in Pennsylvania, Virginia, West Virginia, New York, Michigan and New England to source a wide variety of apples this fall, according to a news release.
(Photo courtesy Keystone Fruit Marketing)
"We get started every year in August with ginger golds, which are quickly followed by gala, Honeycrisp and macs. We also have an ample supply of red and gold delicious, ambrosia, romes, fuji, EverCrisp, and Pink Lady,” Lisa Fetterhoff, director of operations, said in the release.
Related news: Organic gala and Honeycrisp give retailers a dynamic duo
Eastern apples are always in high demand in the fall as well as the winter holidays. November through January are key promotion months with peak supply.
Apples were the first commodity Keystone took to market. And the first grower they worked with, El Vista Orchards in Fairfield, Penn., is still a grower partner today, Fetterhoff said.
Getting growers' apples into retailer partners' stores so consumers can enjoy high-quality Eastern apples is what drives the Keystone Fruit Marketing team, Fetterhoff said.
