Naturipe Farms looks for big fall raspberry volumes

Naturipe Farms is projected to have the strongest fall season on record for promotional volumes of its raspberries.

The supplier’s proprietary raspberry varieties out of the central Mexico growing region will experience another year of exponential growth in the 2023-24 season, according to a news release.

Naturipe Farms’ 100% proprietary raspberry program features varieties that have been selectively bred for their flavor, color and overall eating experience, the release said. Naturipe Farms’ growers in central Mexico and Baja offer several varieties, including the Centennial, which boasts the true raspberry-red hue and equally tart and sweet taste that raspberry consumers know and love, the release said.

“At Naturipe Farms, we’re excited to see the fruits of our labor, both figuratively and literally, result in another expansive growing season that will allow us to offer even larger volumes of our raspberries to our customers,” Fernando Aguiar, director of business development for Naturipe Farms, said in the release. “Our growers are working hard year-round to produce the best raspberries with flavor that will keep consumers coming back for more.”

Naturipe Farms will offer raspberries in all standard pack sizes, as well as a couple new sizes and styles, according to the release. The berry producer will continue to offer strong volumes of raspberries throughout the fall season. Consumers can anticipate seeing special promotions on raspberries in stores, according to the release.

Related link: New and creative ways to use Naturipe Farms’ berries in cooking and baking