Little Leaf Farms expands into new product category with salad kits
Devens, Mass.-based Little Leaf Farms has launched new salad kits, now available in Crispy Caesar and Southwest varieties.
Featuring Little Leaf Farms' Baby Crispy Green Leaf lettuce grown in the company's greenhouses, the kits are paired with all the ingredients needed for a meal for at-home or on the go. They were crafted in an effort to meet consumer desire for higher quality, fresher and better tasting greens in salad kit offerings, according to a news release.
"Little Leaf Farms fans have been asking for these kits, and we're excited to bring them to shelf this fall," Lindsay Hardie, vice president of marketing for Little Leaf Farms, said in the release. "Since our founding, we've been dedicated to bringing a better, fresher lettuce to market and we're thrilled to bring that same innovative spirit to the kits category. Our kits are packed and delivered from greenhouse to grocery store in about 24 hours, providing consumers with a new always-fresh, convenient and delicious option."
Little Leaf Farms' salad kits feature greens that are free of pesticides, herbicides and fungicides, the release said. The salad kits are available in the following varieties:
- Crispy Caesar: Packed with Little Leaf Farms Baby Crispy Green Leaf, garlic croutons, shredded Parmesan cheese and Romano Caesar dressing.
- Southwest: Little Leaf Farms' Baby Crispy Green Leaf is paired with chili-lime tortilla strips, corn, a Mexican-style cheese blend and Avocado Ranch dressing.
The launch of the kits comes on the heels of the company's recent announcement of its ranking as the bestselling packaged lettuce in New England, according to the release. Little Leaf Farms also recently opened its fifth greenhouse in the Northeast, leading to an increased retail presence of nearly 5,000 grocery stores covering the Midwest to Southeast regions, the release said.
Little Leaf Farms' salad kits are available in 7.5-ounce packages with a suggested retail price of $5.49; They are currently rolling out at select retailers throughout the Northeast, with additional distribution planned in early 2024, according to the release.
