Snoopy, Charlie Brown coming to bins
Good grief!
International Paper’s North American Container business is putting Snoopy, Charlie Brown and other Peanuts characters on bulk bins.
Two product displays with the characters are available. Both are corrugated bulk bins, one featuring Snoopy and watermelons and the other with Snoopy, Linus and Charlie Brown under the words “it’s the great pumpkin.”
“This powerful combination is a standout, drawing customer attention and increasing sales by making shopping a fun experience,” said Scott Dillon, director of marketing, said in a news release. “Peanuts has a multi-generational appeal, and this is a solid way to capture the consumer sentiment around this iconic brand.”
The bins are available at International Paper’s five bulk facilities.