Domex Superfresh Growers launching Two-Bite Cherries

Domex Superfresh Growers is introducing a Two-Bite Cherries label for the upcoming Northwest cherry season.

In July and August, retailers will be able to offer large, specially-branded Two-Bite Dark Sweet and Rainier cherries from Yakima, Wash.-based Domex Superfresh Growers, said Mike Preacher, marketing director.

The program is designed to deliver a premium cherry offering that complements retailer’s daily bagged cherry programs, Preacher said.

“Customers will be able to share these jumbo cherries at summer picnics, barbeques and pool parties; for retailers, the sale will be incremental and deliver a higher ring at the register,” Preacher said in a news release.

The Two-Bite cherry program will be available in pouch bags and clamshells and will be rolled out with a full marketing program. It will be incorporated into the company’s annual Sweeten Up Your Summer sweepstakes, Preacher said. For July, Superfresh Growers will be interacting with the social community, encouraging a healthy lifestyle, increasing cherry consumption, and giving away a total of $1,750 in gift card prizes. The program is designed to increase cherry purchases and engage in online conversation about cherry season, which created 20 million impressions in 2016, Superfresh Growers said.

“Cherries are one of the produce department’s top-dollar items, and we recognize the importance of helping retailers creatively optimize their cherry sales outside of the traditional Fourth of July and Canada Day promotional period,” Preacher said.