Earthbound Farm to launch riced veggies line
Earthbound Farm will be introducing a line of organic riced vegetables and two new organic chopped salad kits at its Produce Marketing Association’s Fresh Summit booth Oct. 20-21.
Cauliflower, Cauliflower & Broccoli and Cauliflower Medley are the options in the new riced vegetables line, which is designed to match with trends including convenience, wellness and cooking at home, according to a news release. All three items will be available to sample at the expo.
Earthbound also has new products in its chopped salad kits line, Sweet Kale and Caesar. The Sweet Kale kit has cabbage, kale, radicchio, onions, dried cranberries, sunflower seeds and ginger honey dressing. The Caesar kit has cabbage, romaine, radicchio, mini croutons, shredded parmesan and Caesar dressing.
All the new items will officially launch in January. The suggested retail price for the riced veggies is $4.99, and the suggested retail price for the kits is $4.49.