Point-of-sale materials driving hot start for Halos

New point-of-sale materials have coincided with a noticeable boost in Halos sales, which are up more than 10% through the first six weeks of the season.

Halos also saw their biggest Thanksgiving ever, with sales up 15% from last year.

The Grove of Goodness point-of-sale collection includes tractor and tree displays, and more than 12,000 units are in stores currently.

“We believe it has been a key driver to our fastest start ever,” said Adam Cooper, vice president of marketing for Los Angeles-based The Wonderful Co., which markets the branded clementines.

Wonderful has already shipped more point-of-sale units than it did all last season.

Almost 60% of mandarin consumers buy on impulse, according to Wonderful, and so far the displays appear to have been successful.

“We’ve seen stores that use these displays have (double) the Halos velocity compared to those that are not using the displays,” Cooper said. “From this early success, retailers are using more of these displays and even new retailers asking how to get the displays in-store after the holidays.”

The grove tree display has a smaller footprint than the tractor display, designed to work well in secondary locations.

“Our research shows 80% of consumers are looking for healthier options at checkout, so we’ve seen some of our retailers place our “Grove of Goodness” trees near the checkout areas,” Cooper said. “I believe having healthier options at checkout is a great way for retailers to improve their freshness and health perceptions among their shoppers.”

Wonderful aims to make using the point-of-sale materials as hassle-free as possible.

“We provide everything and make it easy for retailers to execute Halos in-store merchandising efforts, from shipping the POS directly to the stores to helping with the setup,” Cooper said. “Our 175 Wonderful Sales merchandisers around the country work closely with store and produce managers to set up the POS.”