Superfresh Growers urges a Pink Lady Valentine’s Day

Domex Superfresh Growers says Pink Lady apples are ideal for Valentine's Day promotions.
Domex Superfresh Growers says Pink Lady apples are ideal for Valentine's Day promotions.
(Domex Superfresh Growers)

With their pink skin and sweet tart flavor, Pink Lady apples are great for Valentine’s Day promotions, according to Yakima, Wash.-based Domex Superfresh Growers.

IRI data shows Pink Lady apples are up 3.4% in dollars over last year and up 8% in volume, with a consistent ranking among top apples nationwide, according to a news release.

Superfresh Growers suggests cross-merchandising the variety with savory ingredients like onion, chilis and pink peppercorns; cheeses such as Monterey Jack or Boursin, and rosé wine for a pink-themed display.

Pink Lady is available year-round from Superfresh in 2-pound organic pouch bags and 3-pound conventional pouch bags, according to the release. 

The company expects the variety to grow by more than 50% in conventional and organic over the next five years.

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