Mission Produce hires director of sales planning
Hector Soltero has rejoined avocado company Mission Produce Inc. as director of sales planning.
Soltero was in sales at Mission Produce for eight years until mid-2015, when he joined Freska Produce International LLC.
He was at Mission Produce in a sales capacity and as wholesale manager, according to a news release. Soltero has also worked in avocado sales for Westfalia Fruit.
“The company continues to mature, and the opportunity was right for my return,” Soltero said in the release. “Mission has grown dramatically in the past few years, and our ability to service customers as we grow is our highest priority.
“It makes more sense than ever to refine our planning processes to ensure we are optimizing inventory levels and implementing effective sales planning strategies,” he said in the release.
Soltero reports to vice president of sales and marketing Brent Scattini.
“Given Hector’s experience at Mission, as well as his work outside the organization, we feel that his skillset is a perfect fit for our needs,” Scattini said in the release.